Love and Wine: A Thirst for Romance?

The classic fairy tale of discovering a message in a bottle just took a new turn – a pretty weird one.

Here’s the premise. You’re lonely and looking for romance. Grab yourself a bottle of Soif de Coeur wine – the blue label for guys, pink for girls (give me strength) – in your choice of red (Merlot/Cabernet Sauvignon), rosé (Cabernet Sauvignon/Merlot), or white (Sauvignon, which presumably means Sauvignon Blanc but we’re not promising that).

Pour yourself a glass – a big one, because what you’re really trying to do isn’t to sip some vino, it’s to find the secret code printed on the back of the label. Dick Tracy get out the decoder ring – quick! Once you have the special code, you register online and get matched up with the person of the opposite gender who is presumably also sitting at home, alone, lonely, and bored – not to mention feeling a bit lightheaded.

Apparently the wine costs a mere three Euros – cheap to find your soul mate but you might still have more success with a pumpkin and a glass slipper.

PS: Decanter.com reports 350,000 bottles of Soif de Coeur wine have been sold to participating supermarkets since the product’s soft launch on March 21st,2007, and that the site claims 90 visitors per day with ten per day registering and three meetings per day resulting.