The European Union (EU), the world’s largest producer and exporter of wine, accounts for 50% of the Canadian market and its wine-producers are supported by over $2.3 billion in annual subsidies – support Canadian wineries currently don’t enjoy for either domestic or export production.However, the EU is considering WTO action against Canada over a small excise duty exemption that applies to only 5% of Canadian producers’ sales – an exemption currently also granted to domestic producers in the United States and Australia.
Above: watering the vines at Burrowing Owl, one of Canada's many award winning wineries.
Why the EU appears to be singling out Canadian producers and leaving both US and Aussie producers alone is anyone’s guess. But CVA president Dan Paszkowski believes many of Canada’s smaller wineries need this excise measure to help level the competitive playing field, so he’s launched a new website where Canadian wine lovers can log on and support the domestic wine industry. You can check it out for yourself at www.supportcanadianwines.com.
The Canadian Vintners Association (CVA) and its predecessor, the Canadian Wine Institute (CWI), has a mission statement: “To encourage the growth and development of a vibrant, competitive, and economically viable Canadian wine industry through focused leadership.” Some of the ways they achieve this include:
- Initiating development of the first Canadian national quality standard for wine in 1996.
- Advocating labelling regulations that are fully transparent and informative for the consumer, while being commercially acceptable to the wine industry.
- Participating in wine and health symposia and providing financial support for research
- Coordinating an annual export strategy for Canadian wine that has successfully obtained over $2 million dollars in export funding from the federal government over the past few years.
- Initiated and reached agreement with Germany and Austria on an International Icewine Standard that played a fundamental role in enhancing Canada’s terms of access to the European Union.
The CVA also awards scholarships at the following post-secondary institutions:
Niagara College Foundation
Okanagan University College
University of British Columbia
University of Guelph